Web site Design Questionnaire

Ironclad Technology is pleased to be considered for the development of a web site for you. A web site, no matter how well-designed, is meaningless if it lacks the content required to interest customers in the products you sell or the services you provide. Here are a few questions that, once answered, will help ensure that your web site’s message is as appealing as its design. Please complete the four questions below and I’ll be in touch with you about your design.

What is the purpose of your web site?

Most business web sites have two purposes: (1) to educate the consumer and (2) to sell them products or services. If you sell shoes, for example, the purpose of your web site is to educate potential customers on the quality and durability of your shoes and, as a result, to sell them shoes. If you paint houses, the purpose of your web site is to educate homeowners on why your services are superior to other painters and sell them on hiring you to paint their house. By defining the purpose of your web site, you will give the designer the information required to create a web site that best conveys that purpose to your target audience.

Who is my target audience?

Your target audience consists of those folks you want to attract to your web site: potential and current customers, future and current employees, possible investors and so on. Anyone who might be interested in your company and its products or services is a member of your target audience. Correctly identifying your target audience is vital, since your web site should be designed specifically to appeal to your target audience. Put yourself in their shoes (or in front of their computers). Imagine your web site through their eyes. If you were visiting a web site such as yours, what would you expect to find and what would you be disappointed not to find? Identify your target audience, then have your web site designed to fulfill their needs and surpass their expectations.

What content should my web site feature?

Your web site content should be driven by the nature of your business. If you’re a real estate agent, your site should feature photographs of homes you have for sale and information on buying and selling a home. If you own an auto body shop, your site might feature before and after photographs of cars that you have repaired. Remember to determine the purpose of your site, then develop the content to serve that purpose.

What’s my competition doing?

The last question you should ask is one of the most important: What is your competition doing on the Web? Do a Google search for similar businesses and click around their web sites. How are their web sites designed? What message are they trying to convey? Are they doing a good job of conveying that message and, as a result, selling products? What do you like about their web sites? What don’t you like? Make note of the things you like and the things you hate, then share your findings with Integrated-Digital-Solutions.

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